investment

This page is for investors to get a better idea of our business plan.

The restaurant will feature everything new from the rich and wonderful Arab cuisine with its meals such as shawarma on charcoal, smoked meat, Jordanian mansaf, professionally made grills, and a mixture of world-famous Arabic appetizers with the chef’s special touches.

JERUSALEM OLDCITY.BE

We offer to try the most delicious Arabic dishes in a distinctive way and of the highest quality, with the chef’s touches that make the dishes look beautiful and appetizing for everyone, so that our restaurant is the first place that comes to mind to try authentic Arabic dishes in a modern way.

Our excellence in every meal makes the relationship between us and customers of a loving and happy nature and an experience enhanced by wonderful food.

Try the Arabic taste

The authentic Arabic taste comes from the ancient experience in knowing the spices and seasonings that professional cooks use to put touches in dishes that make them of high value and everyone wishes to try them.

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OUR CATERING

We have a great focus on targeting large parties, weddings, ministries, companies and meetings by meeting their requests professionally and supported by strong relationships. We provide them with all catering services of the highest possible quality, according to their requests. With the addition of our special touches that will make our dining experience amazing and you wish to try it again.

Restaurant location

‬As the seat of the EU, Brussels is known as the “capital of Europe,” and its significance as a centre of international governance and business makes Brussels a true global city—a status shared with such metropolises as New York, London, Paris, and Tokyo.

Our Products

Inside the restaurant, there is a whole section for manufacturing the famous Arabic products that have a daily draw, such as falafel, kibbeh, and kunafa, which can also be distributed outside the restaurant upon request. We are going to distribute to all sales stores in the capital, Brussels first, and then expand in neighboring cities and countries.

The Cost

The average cost, after studying the market, ranges from 80,000 to 120,000 euros, and this includes space rents and integrated equipment, in addition to salaries for workers to ensure the first year of stability and growth for the project.

growth plan

In the beginning, we will work with a shrinkage plan and focus on the strongest features in our work, after completing all the legal papers, fully preparing the place, the restaurant, and preparing food delivery. It will be a strong start to promote Arabic cuisine in the capital, Brussels, and we will always strive to be the best quality among all, especially in The beginning of the food items that we make are the best among all. We have recipes in food that make it distinct from others, and we will penetrate the market with these products and seek to sell and distribute our food and products in the city of Brussels.

Feasibility Study: Arabic Cuisine Restaurant in Brussels

Introduction: The proposed project is a restaurant specializing in Arabic dishes with a focus on Palestinian and Jordanian cuisine. The restaurant will offer dining options both in-house and catering services for events, parties, weddings, embassies, and companies. The estimated budget for the project is between 80,000 euros and 120,000 euros. The restaurant will be located in Brussels and aims to attract local customers as well as those from surrounding areas. The team behind the project comprises of experienced management, professional chefs, photographers, designers, content makers and marketers. The goal is to generate sales of 2000 euros per day and net profits of 500 euros per day.

Market Analysis:

  • The food industry in Brussels is highly competitive with a large number of restaurants offering a variety of cuisines.
  • Arabic cuisine has become increasingly popular in recent years, providing an opportunity for the proposed restaurant to tap into a growing market.
  • The city also has a significant population of Arab expatriates, providing a ready market for traditional Arabic dishes.
  • The catering services offered by the restaurant can also attract embassies, companies, and events, providing a source of recurring business.

Marketing Strategy:

  • The restaurant will leverage social media platforms to reach a large audience and create brand awareness.
  • Strategic partnerships with local companies and embassies will be established to increase visibility and attract a steady stream of catering clients.
  • The restaurant’s unique focus on Palestinian and Jordanian cuisine will be promoted to differentiate it from other Arabic restaurants in the area.
  • Collaborations with photographers and content makers will produce high-quality visuals and descriptions of the dishes to attract customers.

Operations and Management:

  • The restaurant will be managed by experienced professionals with a proven track record in the food industry.
  • The chefs will have a deep understanding of Arabic cuisine, particularly Palestinian and Jordanian dishes, ensuring that the food served is of the highest quality.
  • The restaurant will adhere to all relevant health and safety regulations and will maintain a high standard of cleanliness.
  • Efficient kitchen and dining operations will be established to ensure timely service and customer satisfaction.

Financial Projections:

  • The total project cost is estimated to be between 80,000 euros and 120,000 euros.
  • The restaurant aims to generate sales of 2000 euros per day and net profits of 500 euros per day.
  • Cash flow projections will be closely monitored to ensure that the business remains financially viable and to identify any potential issues.
  • Appropriate contingency plans will be put in place to manage unexpected events or fluctuations in revenue.

Conclusion: Based on market analysis, marketing strategies, operational plans, and financial projections, the proposed Arabic cuisine restaurant in Brussels appears to be a viable business opportunity. The restaurant has the potential to tap into a growing market for Arabic cuisine and provide high-quality food and catering services to a diverse range of customers. However, careful planning, effective management, and consistent execution of the strategies outlined in this feasibility study will be critical to the success of the project.

Investment advantages

The restaurant is distinguished in providing the best Arabic dishes in a distinctive way and delivering food to occasions, weddings, embassies and companies because of the distinguished location in Brussels, and our products will be spread in Belgium and neighboring countries such as Germany, France and Holland, and this will make our customers try our products continuously and From the authentic taste, they will come to the restaurant to try more dishes and enjoy them. This wonderful mix makes the restaurant project a great success due to the great experiences, high quality, distinctive dishes, and a safe place for the growth and expansion of the project.